Taking Care of Business
Is My Business
What could I say on my website that would convince absolute strangers to trust me with something as important as their business? Hmmm. Maybe I could name some of the big corporations I’ve written for and they’ll feel reassured. So I’ll do that: McDonald’s, B. F. Goodrich, Kaiser-Permanente, Bobbie Brooks, Plasti-Kote, ICI homes, DeBartolo malls, the National Park Service, Kirby Vacuums, the Los Angeles Public Library. . . and many more.
Good! Now with that out of the way, confidence seems to be blooming all around.
In fact, though, most of my copywriting has been for local and regional corporations — perhaps for companies much like your own, that need a writer who understands market challenges and goals — such businesses as:
· restaurants, clubs
· retail stores, malls
· car dealerships
· real estate companies
· law and insurance offices
· financial institutions
· golf courses, hotels, resorts
· builders, developers
· hospitals, medical clinics
If you can wear it, eat it, sit on it, pet it, invest in it, drive it or live in it, I’ve probably written about something similar – everything from Genie garage door openers to the latest fashions ( so to speak) from Frederick’s of Hollywood.
Every assignment gets my personal attention so you receive professional, Word-Stomping copy that gets your message out, persuasively, on budget and on time. Guaranteed.
Many business owners and marketing executives have told me that writing tasks are often a huge obstacle to moving forward – whether it’s a letter to an unhappy customer, a website, a blog or a full-blown marketing campaign.
That’s what I’m here to help you do : Get it written. And move forward.
Help for Ad Agencies
And Web Developers
In looking over the list of freelance accounts I’ve written for over the years, it’s clear that ad agencies have been my best clients – whether I’m helping with new-account pitches, handling on-going campaigns, or sometimes being leaned on (hard) to “come up with ‘something’ by tomorrow, okay?”
Ad people are different, and that’s why I love advertising – the people who sell it, the people who create it, the people who produce it, and I’ve learned that sometimes ideas that originate on the outside, can also spark something great in-house.
We all know that every good copywriter is also a psychologist and a salesman, a writer who knows how to get inside someone’s head and heart. What else? A person with business experience, marketing smarts, knowledge of trends and thinking. And – excuse this, but it must be said: intelligence.
Think of all the clients you could pitch, could impress, with a little outside help and pizzazz. Think of all the websites you could create if only your clients had a writer. Think of the blogs, the spots, the stuff, waiting there, hoping to get written – from client-grabbing corporate reports to postcards that will have buyers elbowing through your clients’ doors.
That’s copywriting. It’s what I do.